Are you blogging about your business? It’s a simple yet powerful move to share relevant information with your stakeholders in a way that engages them.

A business blog is like a digital journal about your company that’s written for your investor community. It’s an excellent strategy to increase your organisation’s visibility online as it provides insights about your industry and answers questions shareholders may have.

In the current digital-first environment, having a website you can regularly update is essential. This online shift accelerated by the pandemic has caused investors to have high expectations on digital access to information.

As everyone switches to digital, you cannot afford to be left behind like other businesses that stand still, waiting for things to go back to normal, right? Has your company adapted your communication strategies to match the new digital-first standards of investor audiences?

As IPOs continue momentum in the global market, soon-to-be-listed companies are preparing their websites in full swing. After all, they are gearing up to play in the big league.

On the home front, ASX IPO candidates are setting up their websites to meet regulatory requirements for when they become a publicly traded company. Their websites are likewise getting fitted out to fulfill expectations of investors.

Certain stages in your company’s life can lead to the formation of a subsidiary. Perhaps you’re pursuing new avenues that are different from your current operations. Or you’re launching a specific venture in another state or country.

Whatever reason for growing your footprint, creating a website for your subsidiary is one of the next steps to take once your unit gets underway.

When your company moves beyond the vision of its forerunners, rebranding is the way to go. Choosing a different name for your business is critical as it advances to new levels.

But rebranding is much more than changing your company name and logo. When executed well, a rebrand can competitively position your business in the marketplace.

Having an online presence can make or break your business, especially if you’re a start-up or spin-off. Your website is a way to stand out among competitors and draw interest from investors.

Even if you don’t have all information ready yet, a simple web page is sure to create a good impression and increase your organisation's credibility. Your online presence will give a head start while you prepare to list and launch your full website.

Now more than ever before, investors are tapping online sources for information - thanks to the new normal. The investment community is showing a dramatic increase in web-based content consumption.

With remote work pushing digital acceleration, stakeholders are now more dependent on cyberspace for trading decisions. Email newsletters, LinkedIn and YouTube are just some of the popular investor touchpoints for data.

Giving your website a refresh is one of the best things you can do for your business. Updating your site is important and should not be underestimated – especially in today’s highly competitive online world.

With investors now more often online, your website’s look and functionality need to keep pace with the times. Regular content updates will also promote your business, attract more investors, and help your company grow. More so if your venture is expanding.

Going public is a major milestone for any business. The process is transformational as the once private company learns to operate within regulatory requirements and for a broader investor group.

For sure you’ll agree, investor communication is essential to be a successful publicly listed company. It’s a key ingredient not just in launching an initial public offering (IPO). It’s a vital component even past ringing the ASX bell.

Getting ready for an initial public offering (IPO) takes a lot of work. You have a prospectus to draft, roadshows to coordinate, investors to win over. With so many to-dos, the last thing you’ll probably think about is your website.

But the amount of communication involved when your company goes public cannot be underestimated. New regulations and processes will be in place as stock exchanges like the ASX have requirements on what information to publish and when.

How is your company positioned for growth? What sets you apart from your competitors?

These are just some questions investors seek to answer as they search for information about your venture. Before allotting capital in your organisation, they’ll want to know your business model, purpose and strategy. They’ll want to understand your competitive advantage and how you will generate long-term sustainable value.

Is your company planning to go public and list soon on the ASX? Then communications must be at the top of your agenda from the onset. After all, it’s not something to be added as an afterthought.

It’s important to effectively communicate with investors, stakeholders and financial media well before your listing day. What your business conveys before your initial public offering commences is as crucial as what is conveyed at the time your stock starts trading.

Are you keen on growing your business this year? Waiting in the curtains to spread your wings at the right time?

Setting up your website will get more people to know about your company and help reach potential investors. It will serve as the go-to place where interested stakeholders will learn of your brand, your team and the product you are offering.

Gone are the days when your business needs any kind of website just for an online presence. Used to be that any site would do merely to be online.

That won’t cut it anymore in this new media age. Nowadays, you need a great functioning website that can impress investors and compete with peers. After all, you only have about 3 seconds to wow investors before they decide to look elsewhere to your competitors.

Show not just tell! Show investors how your company is an attractive long-term investment through a great website. Especially as you gear up for your initial public offering (IPO).

As you prepare to be listed, providing facts and figures about your business is important. Presenting a strong company story through your website is essential to your IPO’s success.

Finally! Your new website is about to go live.

After organising its design and content, your site is now ready to be launched into the big wide world. Well done! Thank you too for entrusting your website development to our IRM team.

But before we hit the go-live button, a final run-through is needed to give your site the best start possible. It’s much like how pilots double-check controls before taking off.

If your company's heading for an initial public offering (IPO), you can’t do without a website to support your listing. Launching an IPO without a site is like going into battle without arsenal. You’ve got to be equipped even before entering the market.

Going for an IPO means you are now expected to communicate with investors, including analysts and financial journalists. The first point of contact for these stakeholders searching for information about your company of course would be  your investor website - the front door to your house!

Want to position your company above peers? Then your website shouldn’t look like everyone else's.

You'd want a site that's unique to your company, designed with your requirements. Enabling you to reinforce your brand as its blueprint is specific your business.

A customised web site that supports your current and future goals is ideal. Created with a foundation that’s built to handle modifications as your organisation expands.

Attracting good candidates can be a challenging and costly task in highly competitive job markets. Recognising this, more and more companies have been investing in their own function-rich careers centres.

Check out how diversified mining and exploration company IGO (ASX:IGO) gets the most out of its website's candidate-rich Careers section.

A good quality website is an integral component of your business. It should exude professionalism and credibility for your brand as well as generating confidence that assures investors you mean business and you’re there to stay.

With all kinds of website designs in the market, it’s important to pick one that will best serve your needs. A website design that’s created uniquely for your company. Presenting your business in its best light, while looking professional and modern. Enticing investors and leaving a lasting impression on them.