Ever wonder what investors want online? Particularly in this time when your message needs to be even more clear on the Web?

Investors are not just looking for your company’s financial information.

They want details on your business and your investment proposition. They want to know the latest happenings through your company news.

A good quality website is an integral component of your business. It should exude professionalism and credibility for your brand as well as generating confidence that assures investors you mean business and you’re there to stay.

With all kinds of website designs in the market, it’s important to pick one that will best serve your needs. A website design that’s created uniquely for your company. Presenting your business in its best light, while looking professional and modern. Enticing investors and leaving a lasting impression on them.

That feeling of achievement when you finally upgrade your website.

You're frustrated with your website because it's hard to manage. You want to announce your new business venture or post your CEO’s video interview but how? You can’t even update the pages because the system requires a web developer for simple amends.

It’s definitely time for change!

Snapshots at a point in time.

Your reports are dated documents prepared to communicate your status.

Whether it's your prospectus, annual report or sustainability report, these summaries deliver messages that stand through time. Locked into the format of the report.

Like any Australian listed company, you publish your reports, presentations and newsletters as ASX Announcements, an entirely online media. Exactly why a strong online presence is needed to fulfil this information need.

Investors are going through a journey with you. They are in different stages in the process of finding you, liking you, buying, and selling your shares.

How do you engage with them to help them make progress in their investor journey? Through your news.

Your news is probably the trigger investors need to move from one stage of the journey to the next.

What’s usually the only time during the year when your shareholders and executives interact?

You guessed it! Your annual general meetings (AGMs).

Now getting to be more virtual, these mandatory meetings are a means of building stronger and more engaged relationships with your shareholders. Your AGMs also offer investors valuable information that’s extremely useful for their investment decision-making process.

As people progress through stages of not knowing about you, knowing about you, deciding to buy, buying shares and then selling their shares... that's what is called a journey - the Investor Journey.

People take this journey through the process of finding you, liking you, buying, and selling your shares. Current, potential and past investors are simply people at different stages of their investor journey. Each person's journey is different and personal. 

Resource industries are known to be slow in catching on to modern technology. Just look at the out-dated websites of many mining and exploration companies. Others do not even have their own websites in today’s tech-savvy world.

That is not always the case though.

Some exploration companies are not settling for any old website. They are blazing a trail in their industries with websites that are professionally designed and mobile-friendly too. Serving as an inspiration to their peers.

It’s not that you don’t have a website. Sure, you do! It’s just that it no longer reflects your burgeoning business. Unlike your growing company, your website is stuck at being clunky and outdated, with lacking functionality.

Your website should be able to support your business as it grows. That means it can be quickly updated, easily managed and that communications, particularly with investors, will go unhampered. After all, your website is the front door to your business.

A shot of adrenaline into any business is always a great idea, particularly through spinoffs.

If you’re a newly created spinoff company, operating on your own means pursuing independent growth, right? You’re exercising newfound agility and attracting new opportunities. All these efforts that need to be communicated well to your stakeholders, particularly your investment community.

In an earlier blog post, we identified investors as people -- they behave emotionally as well as rationally. We looked at ways to help them LIKE your company and SELL the first click. 

Now, let's think more about the details of who your investors are. Who are these people you need to connect with, and what is in their mind?

In the consumer world, marketers understand the concept of a "customer journey," the stages consumers go through to buy a product. If we think about the stages of buying shoes, here's how it could look like:

Attracting investors means having a powerful online presence. It means having a professional website that connects with investors, particularly if you're heading for an IPO.

A brilliant website will show investors that you are a serious contender for their investments. Your site should be well-designed as it provides quality content to focus on investors’ needs. It should also work smoothly on any platform they choose to use, whether mobile devices or desktops.

The SSX is a Tier One licensed stock exchange in Australia that provides a fresh, flexible alternative for companies seeking opportunities for growth only listings can bring.

The SSX is passionate about furthering financial market education and continues to be an advocate for lifelong learning for every member of staff. As a group, our teams continuously develop their thinking through formal education and professional memberships.

An annual report is a snapshot of your company... a summary that shows your financial picture, market share and outlook for the future.

However, preparing your annual report can be a daunting task, even more so in our "new normal". You’ll have to compile financial data, gather reports from management, craft your corporate message, among many other steps leading to a final copy that’s distributed to stakeholders. The struggle is real!

Thankfully, there are ways to make things easier for you. Like these 3 stress-buster tips for preparing your annual report:

Perhaps investors are institutions, funds, companies, super funds? That's how they show on share registers, right?

But organisations, as such, can't actually make investment decisions. Only the people in those organisations can make decisions. 

Investors are, first and foremost, people.

Stories are powerful. They create a picture in our minds to delight, inspire and motivate.

You have seen this happen in the movies and tv series you have watched. You have experienced it in the books and news articles you have read. Even in the conversations you have had.

Stories are all around us. Even in the business world.

But have you heard about storytelling your business?

Hosting an annual general meeting (AGM) is quite a challenge in our current COVID-19 situation.

Traditional in-person shareholder meetings are no longer feasible. What with restrictions on large-group meetings and travel. Not to mention investor concerns about social distancing and joining large gatherings.

Thankfully, technology today enables companies to hold virtual AGMs. So that requirements are still met, information is presented to shareholders and their questions answered.

Your website is the backbone of your company's online presence. It serves as an information hub where you can direct investors who want to know more about your business.

Much like consumers, investors go online to seek information about your company before they buy into it. That's why your website needs to clearly present details for investors to learn what your business is all about. As investors know more about your organisation, they will be able to make smarter investment decisions.

Your company is getting listed. Understandably, there’s a flurry of tasks to complete before your initial public offering (IPO).

But is your website all set for your IPO too?

Getting your website IPO ready is crucial in creating awareness about your business. It’s a game changer in converting prospects into investors.

Grab the IRM COVID-19 Offer and emerge from the crisis in great shape to attract investors!

When this is all over – and it will, investors will be critical in their choices of investments. They will choose to invest in companies that they trust, those who look like they improved even during this uncertain times and the ones who made efforts to keep them informed.

How to step up your game?

Enhance your corporate look. Optimise your corporate or investor website. Boost your investor communication.