- Innovative strategies like video storytelling, AI-powered communications and hybrid events are key to enhancing investor engagement in 2025.
- Establishing thought leadership and leveraging data analytics can help ASX-listed companies build trust and stand out in the market.
- A focus on impactful, data-driven communication ensures stronger relationships with investors and long-term success.
The start of a new year is an excellent time for ASX-listed companies to refresh their investor engagement strategies. Strong engagement not only builds trust but also attracts and retains investors in a competitive market. Here are five impactful ideas on how businesses are successfully implementing them:
1. Leverage the power of video
Video remains a cornerstone of investor communication for ASX-listed companies. Businesses are effectively using short videos to update stakeholders on projects, sustainability efforts, and quarterly performance. Storytelling is key—focus on your company’s “why” to resonate emotionally with investors. Highlight your mission, vision, and milestones in an engaging, easily digestible format. Many organisations are also incorporating videos into investor presentations, making complex information more accessible. Read about the 5 ways CEO video interviews get your company ahead for more insights.
Leverage the power of video.
2. Embrace AI-powered communications
Artificial intelligence is reshaping investor relations for ASX-listed companies. Firms are utilising AI tools to draft personalised emails, streamline ASX announcements, and even automate the creation of investor FAQs. AI not only saves time but also ensures accuracy and consistency across all communication channels. Additionally, predictive analytics powered by AI can help businesses identify potential investor interest, allowing for proactive engagement.
3. Establish thought leadership
Investors are increasingly looking for ventures that demonstrate industry expertise and forward-thinking insights. ASX-listed companies can lead the way by sharing data-backed reports on sustainability and innovation. Publishing white papers, industry commentary, or ESG updates can position your company as a trusted authority. To illustrate, many firms are actively contributing to discussions on renewable energy or the digital economy, showcasing their relevance to key investor concerns.
Establish thought leadership.
4. Host hybrid events
Hybrid events allow ASX-listed companies to combine in-person networking with the accessibility of virtual platforms. For example, businesses integrate live-streamed AGMs with on-site meetings to accommodate both local and international investors. Similarly, smaller firms, such as emerging miners, are using hybrid formats to showcase site visits virtually, enabling investors to experience operations without leaving their desks. By blending physical and digital interactions, hybrid events maximise engagement while broadening your audience.
5. Utilise analytics for smarter engagement
Data-driven strategies are essential for tailoring investor communications. ASX-listed companies are increasingly using tools like Google Analytics, IRM Newsroom or CRM platforms to track engagement on websites and emails. For instance, businesses analyse which sections of their investor website receive the most views, helping them refine future content. Regularly reviewing metrics like click-through rates on ASX announcements or video views ensures that every piece of communication is optimised for impact.
Host hybrid events.
Stay forward-thinking
ASX-listed companies are setting benchmarks for investor engagement by adopting innovative strategies like thought leadership, hybrid events, video storytelling, analytics, and AI-driven communications. Tailoring these approaches to your unique needs enables you to start the year with strong and meaningful connections with your investors.
If you’re looking for support in enhancing your investor engagement, IRM is here to help. As specialists in investor websites and news delivery, we provide tailored solutions to ensure your communication channels are engaging and effective. As part of Proactive, IRM can help your company stand out in the market through the Proactive Media Pack too. Reach us today at +61 2 8705 5444 or email clientrelations@irmau.com to learn more.
Online Investor Engagement Specialists
